Catch-up or on-demand TV services such as BBC iPlayer and ITV Player now account for a fifth of TV viewing in the UK, according to a survey by YouGov for YouView. In a typical week, the average Brit claims to record just under nine hours of TV and spends around six hours watching TV on-demand. Among 18-24s this rises to nine hours and 20 minutes of on-demand viewing, which is just under a third of their weekly TV.
While three quarters (77%) of those questioned still use their main TV the most, the average home now has four different devices (including their main TV) on which they can watch TV, which is just over double the number they had five years ago. This rises to an average of six devices for the 18-24 year olds. The study of more than 2,000 people, carried out to mark on-demand TV service YouView’s first anniversary, also found that over half of consumers (57%) use their computer to watch television content, 14 percent do so through a games console and 25 percent access TV on a tablet.
Spending on subscription TV services has also increased by around 40 percent in five years, with the average household monthly payment now GBP 29.89. Nearly a quarter (23%) spend more than GBP 50 per month.