The forthcoming battle for Champions League TV rights in the UK is expected to result in a £1billion bonanza for UEFA.
The current three-year contract with Sky and ITV is worth £400m but the entry of BT Sport into the market is forecast to lead to the price more than doubling.
BT are, according to reports, prepared to splash out on the Champions League, as they have done for Premier League and FA Cup content.
And with Sky and ITV both determined to pay whatever it takes to retain coverage of the prestige competition, UEFA can expect a windfall.
Sky claim that losing out to BT for the FA Cup means more money is available for the Champions League, for which they remain favourites with ITV to keep the contract.