Sky is offering all seven Sky Sports channels for free to customers on Sky, Virgin Media, TalkTalk YouView and UPC households.
Sky Sports Free for a day will be on the opening day of the 2014/15 Premiership season – Saturday 16th August.
Sky Sports viewers will be able to watch Arsenal v Crystal Palace at 5:30pm, plus football from the SkyBet Championship, Scottish Premiership and Eredivisie plus England Test cricket, golf, rugby union and ATP tennis.
The Sky Sports free day gives Sky an opportunity to show off its new Sky Sports 5 channel to millions of satellite and cable subscribers.
Those pay TV customers tempted to subscribe after the free day are being told that Sky Sports will show more football “than ever before” this coming season.