Sky+ HD has passed the one million home mark for the first time. This has been helped by the policy of maintaining a �10 monthly premium on the product, while keeping the price of the hardware below �49 – as part of the UK installation discount.

Sky reports the total number of HD households as 1.022 million, up 243,000 in the first three months of 2009, and 465,000 on the year.

Sky+, the standard definition personal video recorder, is now in 5,056,000 households, a quarterly increase of 406,000 households, and representing one in five of all UK TV households.

Sky continued to buck the recession, adding 80,000 homes to reach 9.318 million households, the additions representing a 43% increase on the same period in 2009.