Good Food TV is to replace the existing channel UKTV Food from 22 June.
The rebrand will also include the overhaul of UKTV Food’s website, which will be renamed goodfoodchannel.co.uk.
The Good Food channel will be launched with the strapline “We have fun with food”, targeting upmarket 25- to 44-year-olds who are “food lovers rather than hobby cooks, as well as serious foodies”.
UKTV’s revamp of the channel will include an overhaul of the schedule that the broadcaster said will see 80% new commissions and exclusive acquisitions.
This is the last of UKTVs 10 channels to be rebranded following the successfull rebrand of its other channels, like Dave.