According to early reports, from 1 September the cost of a basic subscription plus Sky Sports 1 or 2 will increase from �26 a month to �29 a month. The cost of a basic subscription plus all its sports channels will increase from �35 to �38 and the cost of all its sports plus its six entertainment bundles will rise from �41 to �44 per month. The cost of its top-end package � including movies � will increase from �48.50 to �51.50.

Sky had originally intended to inform customers of the price increase in letters to be sent out from 23 July.

The reason for the price increase is that Sky will be offering more games come the next Premiership season, which starts in mid-August.