Eurosport to broadcast London 2012 Olympics in 3D on Sky 3D for all Sky+HD customers
Eurosport have announced plans to broadcast more than 100 hours of 3D action over the course of the London 2012 Games via Sky 3D.
For the duration of the Games, Sky is opening up Sky 3D to all Sky+HD customers, so more than four million homes will have the opportunity to experience Eurosport’s comprehensive 3D coverage. Viewers with a 3D TV and a connected 3D-ready Sky+HD box will be able to enjoy the action.
The channel will broadcast exclusive 3D action every day during the Games with a mix of around eight hours of live coverage alongside four additional hours of the day’s main highlights. Eurosport will provide the most comprehensive 3D coverage of the Games on British television.
Events to be covered include set-piece events such as the opening ceremony, closing ceremony and the men’s 100m final, alongside a wide range of other events that will be broadcast in 3D for the first time, such as gymnastics, swimming, basketball and canoeing. Sky will also make a wide range of 3D Olympic highlights available on Sky Anytime, Sky’s video on demand service.
Eurosport’s 3D action will complement the comprehensive high definition and standard definition coverage on the Sky platform that will be made available across 48 new channels created specifically to showcase every second of the BBC’s coverage of the Games.
John Cassy, Director of Sky 3D, comments: “We know from our own extensive experience that sport in 3D is captivating and we expect the Olympics to be no different. It’s fitting that the London 2012 Games will be the first 3D Olympics and we’re delighted to partner with Eurosport to ensure Sky customers are able to become immersed in the action like never before. Whether you’re enjoying the Games in High Definition or 3D, viewers will never have felt so close to the action.”
Jean Thierry Augustin, Eurosport’s Managing Director of Rights Acquisition, Distribution & Development said: “Eurosport has been innovating to provide fans with the best live sports experience for many years. We pride ourselves on giving a truly global view of the Olympic Games, letting supreme sporting performances drive our coverage. This opportunity to present the London 2012 Olympics in 3D to Sky customers will give British fans an unforgettable experience of their “home” Games and the international sporting heroes it will generate.”
Eurosport is an official pan-European broadcaster of the London 2012 Olympic Games and will devote its entire channel to daily coverage from the event. This includes broadcasting 13 hours of live HD action alongside a breakfast news show, daily highlights and overnight replays of the best action.
Source : http://www.touchline.tv/olympics/eurosport-to-broadcast-london-2012-olympics-in-3d
Eurosport to bring 3D Olympics to Sky homes
Eurosport has announced plans to show comprehensive 3D coverage of the London 2012 games over the Sky platform.
The TF1-owned broadcaster plans more than 100 hours of the games in the 3D format. Eurosport 3D coverage will be carried on the Sky 3D channel.
Jean Thierry Augustin, Eurosport’s managing director of rights acquisition, distribution & development said: “Eurosport has been innovating to provide fans with the best live sports experience for many years. This opportunity to present the London 2012 Olympics in 3D to Sky customers will give British fans an unforgettable experience of their “home” Games and the international sporting heroes it will generate.”
Currently 250,000 homes take the Sky 3D channel, although free to top tier customers they must first contact Sky customer services, but for the duration of the games the channel will be opened up to all five million homes with the Sky HD+ receiver. A suitably equipped 3DTV will be required to view the pictures correctly.
Around eight hours of live 3D action will be shown each day with an additional four hours of recorded highlights.
Events to be covered include set-piece events such as the opening ceremony, closing ceremony and the men’s 100m final, alongside a wide range of other events that will be broadcast in 3D for the first time, such as gymnastics, swimming, basketball and canoeing.
3D Olympic highlights available on Sky Anytime, Sky’s video on demand service.
In February, the BBC confirmed its plans to cover the Olympics in 3D. The opening and closing ceremonies as well as the Men’s 100m Final will be broadcast live as part of the corporation’s on going 3D trials. There will also be a daily highlights package. The 3D coverage will be broadcast via the BBC HD channel, allowing full HD coverage to continue on BBC One.
Although it has no Olympic rights of its own Sky has been astute in partnering both with the BBC, for who it will offer 24 streams of HD coverage, and now with Eurosport to underline its 3D credentials.
source: http://www.broadbandtvnews.com/2012/04/05/eurosport-to-bring-3d-olympics-to-sky-homes/