Amazon has quietly rolled out a new update to its Fire TV devices, and it includes a hidden privacy setting that many users may not even notice. This change allows Amazon to track your activity within third-party apps — not just their own services — potentially collecting data about what you watch, how long you watch it, and how you interact with various streaming platforms. While Amazon claims this helps improve user experience and provide more relevant recommendations, it also raises serious privacy concerns.

The setting is enabled by default, meaning your data could already be tracked without your knowledge or consent. Fortunately, there’s a simple way to turn this off — but you have to know where to look. In this video, we walk you through the exact steps to locate and disable this invasive feature so you can take back control of your personal viewing habits.

Whether you value your privacy or just prefer not to be monitored while you binge-watch your favorite shows, this is something every Firestick user needs to be aware of. Don’t let this silent update compromise your data. Watch now and make sure your Fire TV is truly yours — not Amazon’s data source.

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