Usage of the BBC iPlayer is set for a significant boost further to the launch of the VoD service on the Sky platform.

Sky’s 6.7m Sky+HD subscribers will be able to access the broadcaster’s seven day catch-up content via their set-top boxes for the first time, further to the deal which was agreed in January.

Virgin Media’s 3.7m TV subscribers, along with other TV platform operators, accounted for 13% (27m) of iPlayer views in September. In total the iPlayer currently generates around 200m requests each month.

The deal, first announced in January, sees the iPlayer join existing VoD services on the platform from ITV and Channel 5 with Channel 4’s 4oD slated for launch early next year.

Sky, Discovery, MTV and UKTV content is also available on-demand to subscribers with internet-connected set top boxes.

BBC general manager of programmes and on-demand Daniel Danker said: “By partnering with Sky, BBC iPlayer is available on all major UK TV platforms at no extra charge, making sure our audiences can access the best of the BBC’s content at home and on the go, whenever and wherever they choose.”

Sky director of TV products added: “We continue to put Sky customers in control, with the addition of BBC iPlayer to Sky+ sitting alongside a range of innovations including remote record, series link and now even being able to use your iPad as a remote control.”

source: broadcastnow.co.uk/news/multiplatform/sky-launch-positions-bbc-iplayer-for-growth/5048316.article