The BBC has revealed a radical new version of its red button interactive service.

It adds access to iPlayer and can show information from the web in a bid to see off the threat of dedicated online TV services.

Daniel Danker, general manager of BBC Programmes and On-Demand, said the move would 'seamlessly' bring the internet together with live TV.

He said: 'This is red button reinvented, and the beginning of the exciting future of television.'

The Connected Red Button will work on Virgin Media’s TiVo service, which has 1.2 million customers, before being rolled out to other internet connected sets in the future.

The service, billed as offering 'next-generation TV experiences', will allow round-the-clock access to children’s channels, BBC3 and BBC4 and increased sports content.

The current Red Button service attracts a monthly audience of around 20 million and more than 24 million watched it during the Olympics when it was used to screen more sports coverage.

Victoria Jaye, head of IPTV & TV online content, said: 'With BBC Connected Red Button, we’re starting with the TV audience who love our broadcast output and we’re curating online content on the big screen in ways that add value to their TV viewing.

'The audience can sit back and relax - the internet just made TV better.'

Cindy Rose, Virgin Media Executive Director of Digital Entertainment, said: 'The BBC understands as passionately as we do how important connected television is for home entertainment.

'We’re delighted the BBC is working with us to launch another milestone in interactive services.

'Our commitment to this partnership of innovation means Virgin Media TiVo customers are the first to experience the latest interactive services at the press of a button.'