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Thread: BBC revamps Red Button for connected TV future

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    BBC revamps Red Button for connected TV future

    The BBC has revealed a radical new version of its red button interactive service.

    It adds access to iPlayer and can show information from the web in a bid to see off the threat of dedicated online TV services.

    Daniel Danker, general manager of BBC Programmes and On-Demand, said the move would 'seamlessly' bring the internet together with live TV.

    He said: 'This is red button reinvented, and the beginning of the exciting future of television.'

    The Connected Red Button will work on Virgin Media’s TiVo service, which has 1.2 million customers, before being rolled out to other internet connected sets in the future.

    The service, billed as offering 'next-generation TV experiences', will allow round-the-clock access to children’s channels, BBC3 and BBC4 and increased sports content.

    The current Red Button service attracts a monthly audience of around 20 million and more than 24 million watched it during the Olympics when it was used to screen more sports coverage.

    Victoria Jaye, head of IPTV & TV online content, said: 'With BBC Connected Red Button, we’re starting with the TV audience who love our broadcast output and we’re curating online content on the big screen in ways that add value to their TV viewing.

    'The audience can sit back and relax - the internet just made TV better.'

    Cindy Rose, Virgin Media Executive Director of Digital Entertainment, said: 'The BBC understands as passionately as we do how important connected television is for home entertainment.

    'We’re delighted the BBC is working with us to launch another milestone in interactive services.

    'Our commitment to this partnership of innovation means Virgin Media TiVo customers are the first to experience the latest interactive services at the press of a button.'
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    The BBC has today (December 4) revamped its Red Button service for the age of internet-connected TV, starting on Virgin Media's TiVo platform.

    Connected Red Button, as the BBC is calling it, is a reinvention of the corporation's popular Red Button offering that provides additional TV, radio and online content through select digital TV platforms
    The new service will first roll out on Virgin Media's TiVo platform under a partnership agreed between Virgin and the BBC to create next-generation TV experiences.

    It allows users to watch programmes from the BBC children's channels, BBC Three and BBC Four at any time - day or night - even if the channel is off-air. They can also catch up on previous episodes of BBC shows.

    Following the huge success of the Red Button coverage during the London 2012 Olympics, BBC Connected Red Button will offer additional content around sporting events, including more live streams, video clips and data.

    Users can also browse the latest news and weather headlines and video clips at the touch of a button.

    BBC Connected Red Button arrives in around 1.2 million Virgin Media TiVo homes today, and then will expand to other internet-connected TVs over "the coming months".

    The corporation said that the service will redefine how audiences watch, engage with and interact with BBC content on their TV. Additional functionality and features will be added to the service over time, it added.

    Red Button has been offered by the BBC for more than 13 years, helping viewers get closer to the action at major events like Glastonbury, Wimbledon and Formula 1 races.

    The service launched in September 1999 as BBC Text, but was later relaunched as BBCi in 2001 and then became BBC Red Button in late 2008.

    It now attracts an audience of around 20m per month, peaking during this summer's Olympic Games, when 24.2m viewers watched up to 24 live video streams of events via the service.

    The BBC wants to gear the platform for the future, as it is expected that there will be almost 22m internet-compatible TVs in the UK by 2016.

    At that time, around 50% of British homes are predicted to have a web-connectable TV as their primary living room set.

    BBC programmes and on-demand general manager Daniel Danker said that today's launch brings "the internet together with live TV, while making the technology completely invisible".


    Source: digitalspy.co.uk/tech/news/a442794/bbc-revamps-red-button-for-connected-tv-future.html
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