London Legacy TV will be a free-to-air channel devoted to the many sports that normally receive little airtime between Olympic Games.

Production outfit Highflyer TV is to launch London Legacy TV, a new channel dedicated to the sports featured in the recent Olympics.

The channel, which will launch initially on Sky, will showcase these sports at all levels, from grass roots to elite standard.

Highflyer TV has experience of launching and developing television channels, including Racing UK. It has produced Channel 4’s horseracing coverage for many years, recently losing the contract to IMG Sports Media. Highflyer also has experience of covering a large range of sports including: swimming; diving; fencing and cycling.

John Fairley, Chairman of Highflyer Group, said: “The London Olympics has brilliantly demonstrated the huge desire amongst the British public to watch sports which don’t normally get the showcase on British TV that they deserve.
“London Legacy TV will satisfy the appetite to see more of these sports that the Olympics has created as well as encouraging people to take part in them.”

Mayor of London, Boris Johnson, has endorsed the channel saying: “I am very excited by the prospect of a new London-based Olympic and minority based sports channel as proposed by Highflyer TV.
“As well as creating a lasting legacy for the 2012 Olympic and Paralympic Games, such a channel should raise interest in Olympic sports, and consequently participations rates and sponsorship funding in them too, whilst also giving a much needed platform to our younger athletes.”

The channel will concentrate on competitions at every level from schools upward, and will include profiles of role models in these sports as well as master classes, fitness advice, nutrition and features about the nature and attraction of each sport.