Universal Music and Sony Music will launch a NOW That’s What I Call Music TV channel in the UK on October 23, on both Sky and Freesat.

The new channel will be EPG listed as NOW Music.

The channel will offer music from the NOW brand’s 30 year old catalogue. The launch will feature a Top 100 favourite videos from 30 years of NOW!, the results of a poll conducted across Now’s Facebook and Twitter.

On November 22, NOW Music will change emphasis and become NOW Christmas” and will feature Christmas hits through the season until December 27, when it will revert back to NOW Music.