Despite increased competition in the United Kingdom, Sky continues to grow its customer base, adding 76,000 television subscribers in the last quarter and 264,000 year on year, taking it to 10.69 million homes. Sky believes bigger is better, with headroom for further growth, particularly in Germany and Italy, which have relatively low pay-television penetration. The enlarged Sky will be the leading pay-television provider in three of the four largest markets in Europe, with a combined total of over 19 million homes taking Sky television. - informitv.com