According to reports, Sky has plans to reshuffle its entertainment channel lineup from next year, including the rebranding of Living TV and arrival of new channel Sky Atlantic.

From early 2011, Sky Atlantic will launch exclusively on Sky to host content from the satellite broadcaster's recent multi-million pound deal with US studio HBO.

After acquiring The Living TV Group from Virgin Media in June, Sky has announced that the Living channel will be rebranded as Sky Living from next year.

The two channels plus Sky1 will appear side-by-side on the front page of Sky's electronic programme guide (EPG).

Sky 1 will continue on channel 106, Sky Living (the former Living) will move up the guide to 107 while the new Sky Atlantic will take 108. The slots are currently occupied by Sky 1 and sister channels Sky 2 and Sky 3.

Sky1, Sky Living and Sky Atlantic will be available to all existing Sky customers at no extra charge as part of the basic subscription package.