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Thread: ITV Channels to go sky subscription only???

  1. #1
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    ITV Channels to go sky subscription only???

    There are reports today that that ITV are in discussions to make their non public service channels (ITV2/+1, ITV3/+1 & ITV4/+1) part of the Sky subscription service.

    With advertsing revenues down, ITV can essentially mak money from a proportion of the sky subscription payments.

    http://www.guardian.co.uk/business/2009 ... kyb-pay-tv

    this is just early discussions.
    it is not confirmed.
    it will mean that you will only be able to view ITV2,3,4 with a sky subscription card.
    and will mean that "rebroadcasters" in spain will have to remove these channels as they are "encrypted" channels, just like they have with the many other sky channels.

    i will keep an eye out on more news on this very interesting development
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  2. #2
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    Re: ITV Channels to go sky subscription only???

    whilst i have been out and about i have been thinking about this.
    if it does go ahead, it may be that the ITV1 regions on frequency 12402 that currently require a sky card to view could swap frequencies with ITV2,3 and 4.
    this would mean that ITV1 would only be available with a big dish (no sky card required), and ITV2,3,4 would be available only with a sky subscription card (possibly on a smaller dish!)
    with the ITV1s being accessable with any sky card, then if they do the swap this is another "nail in the coffin" for the freesatfromsky cards - especially if / when Five deceided what to do...
    it would also be "a bit of a bugger" for freesat, and those who have bought freesat receiver, as you will have 6 less channels!

    again, this is just what has been reported in the news today, and was mentioned briefly in March, not confirmed, just possible suggestions about how ITV and maybe C4 can bridge their funding gaps with the current reduced advertising incomes.

    another report
    http://www.broadbandtvnews.com/?p=18964
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  3. #3
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    Re: ITV Channels to go sky subscription only???

    Was also mentioned in some of the main UK Press today....

    Millions of households who own a Freeview set-top box could lose some of its most popular channels.
    ITV is considering moving its free-to-air digital channels to subscription-only channels, it has been claimed.

    The broadcaster, facing the biggest financial crisis in its history, has opened talks with Sky.

    Media observers have called the idea ‘madness’ as the popularity of Freeview has been credited with making the channels a success.

    ITV2, which airs spin-off shows such as Britain’s Got More Talent, is the most watched non-sports UK digital channel.

    Such a move would spark a backlash and the channels’ ratings could fall.

    A recent Ofcom report showed 17.2million homes have Freeview, while Sky has just 9.3million subscribers.

    It is understood the talks involve ITV2, the classic drama channel ITV3 and male-orientated ITV4.

    ITV would pay a ‘carriage fee’ to the satellite service in return for a guaranteed cut of revenues from the channel packages Sky sells to subscribers.

    The broadcaster is considering desperate options after it posted a pre-tax loss of Ł2.73billion last year.

    It has axed 1,600 jobs since September and dramatically cut its programming budget, particularly hitting drama and daytime shows.

    However, the BSkyB move would inevitably spark an angry backlash from ITV's digital viewers as they realise they face paying for something they are used to getting free.

    The high-risk strategy would see the channels' ratings plummet and the fall might not be off-set by the money ITV would get for charging for them.

    ITV2 has become a ratings success story with its combination of ITV1 spin-offs, for shows like Britain's Got Talent , and successful U.S. acquisitions, such as American Idol.

    It has also developed its own successful programming including various programmes fronted by Katie Price and Peter Andre.

    ITV previously moved away from pay-TV after the 2002 collapse of ITV Digital, its digital terrestrial television (DTT) business.

    The broadcaster focused instead on building up its suite of digital channels via Freeview, the hugely successful DTT free-to-air service that replaced ITV Digital.

    Despite the dire state of the advertising market, ITV has increased revenues from its digital channels business to an impressive Ł242million.

    But bosses are looking at whether a move back to pay-TV will help reduce the dependence on advertising.

    ITV would also have to do a separate deal with Virgin Media, which has 3.5million cable TV subscribers.
    From the Daily Mail
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    ITV 2,3,4 Channels to go sky subscription only???

    In light of ITVs reporting of losses of 105million in the first 6 months of 2009, many newspapers have been reporting the isuse that ITV are seriously considering moving their ITV2,3,4 channels onto a PAY TV service (Sky and Virgin) to help combat the loss of advertising revenues with the charges SKy and Virgin woul dapy to carry these channels.

    ITV bosses have declared they would be open to putting their digital channels ITV2, ITV3 and ITV4 exclusively on Sky and Virgin Media, if a higher carriage fee for the channels could be negotiated.


    Speaking at this morning’s annual results, executive chairman Michael Grade said “the key lesson of the recession” was diversifying ITV’s revenues away from being reliant on spot advertising, and as such, finding other ways to generate revenue was “high on the agenda”.

    Chief operating officer John Cresswell added that premium ITV content exclusively on Sky or Virgin would be “brilliant” for either carrier.

    But he added that the dependent factor on moving the channels behind the subscription wall was simply “a question of value”, as the fall in audience levels would see advertising revenues drop considerably.

    “At the moment, [Sky and Virgin] would have to pay double what they currently do for that to be good value. We’re certainly not closed to the idea, it just depends on the pricing,” he said.

    Cresswell added that to make up for the lower price premium in the ad market, Sky and Virgin would have to double their current carriage rates.

    ITV2 is the sixth most popular TV channel in the UK behind the five major terrestrials, and broadcasts a slate of popular programmes including acquisitions Gossip Girl and original shows including Secret Diary of a Call Girl, Katy Brand’s Big Ass Show and Celebrity Juice.

    ITV3, which mainly broadcasts a mix of popular drama repeats is the seventh most popular channel, behind ITV2.
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