According to reports in the uK media, BSkyB will have a completely fresh look at how it presents itself to viewers.

The news is that BSkyB wants a warmer image for itself, and aspires to replacing the BBC as Britain’s most loved broadcaster. The fresh look comes alongside the launch of Sky Songs, the broadcaster’s download music service.

Sky told the Financial Times that a series of evolutionary changes were taking place that would roll out between now and Christmas, the broadcaster’s busiest time of the year in terms of marketing and promotion.

Wonder if the Sky Movie channels will be rebranded AGAIN!