hi,
firstly i think a 1.4 dish could be just a bit too small for your area to get bbc and itvs on a good consistent basis.
if the cable is good quality, and there are no breaks /joins in the cable, and there are no sharp corners int he cable, then up to 70plus meters will be ok....it is only then that i have noticed deterioration in the signals.
or fourse the quality of reception depends on many other things, LNB type, receiver type, location, clear line of sight, etc
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