Discovery DMax channel to TDT in Spain in January 2012

Discovery Networks are expected to launch "DMax" in January 2012, for free on Spains TDT Digital TV service.

DMAx, or DiscoveryMAx, will replace the current channel of Veo.

DMax will will include content from Discovery Networks channels.

Discovery Max will show a varied schedule, with genres that go from the extreme survival, motor and entertainment kitchen to the wild and the docu-reality, among others. Given the diversity of its subject matter and content, the new channel will target a broad audience.

Marinella Soldi, CEO of Discovery Europe, explains: "The launch of Discovery Max in Spain is a solid bet in a key market for us."

Discovery says the new DMAx channel will be the only channel on TDT devoted entirely to factual entertainment (non-fiction), with a majority of content never before seen on free to air television in Spain.

Discovery MAX wil feature shows such as the international hit series "American Chopper", "Born Survivor" starring Bear Grylls, Mythbusters, Deadliest Catch and more.