The BBC has taken its global iPlayer app to Australia with the help of Doctor Who and the Daleks.


The launch of the iPad app, for a monthly subscription of AU$9.49 or AU$89.99 a year, will be accompanied by an on-demand season of programmes featuring all of the Doctor's encounters with his most infamous enemy.


Promising a "mix of classic and contemporary British television specifically tailored for Australian viewers", the iPlayer app gives users access to BBC shows including Little Britain, Absolutely Fabulous, This Life, House of Elliott, Silent Witness, Pole to Pole and Holby City.


The iPlayer app will be available in Australia from Thursday, exclusively on the iPad. Viewers will be able to access some content for free before subscribing.


Part of the pilot phase for the video-on-demand service, it marks a new stage in the global iPlayer's rollout following its launch in 11 markets in western Europe in July this year.

Jana Bennett, president, worldwide networks and global BBC iPlayer, said: "We launched the global BBC iPlayer because we think there's an untapped market for the 'best of British' shows, both for Brits living abroad and for all those people we know have a love of great British television, nowhere more so than Australia."

A key part of BBC Worldwide's strategy to boost revenues, the BBC's commercial arm generated profits of £160m on sales of £1.16bn in 2010/2011. It has targeted profits in excess of £200m for 2012.

source: guardian.co.uk/media/2011/sep/29/bbc-global-iplayer-app-australia