Telefónica has launched a new version of its IPTV service, called ‘Movistar TV’ and featuring a more innovative and user-friendly interface and expanded content lineup, along with TV Everywhere features.

The new service replaces ‘Movistar Imagenio’, launched back in 2002 and powered by an Alcatel-Lucent platform since 2006, offering a range of PVR and time-shifting features, but only available in major urban areas.

Telefónica has been steadily losing its hard-won IPTV subscribers for a while now, reporting earlier today (May 8th) that it lost 50,000 in the first quarter of this year to reach a total of 659,000.

Movistar TV was designed with input from existing subscribers, with pilot tests conducted in the province of Castile and León, and 80% of participants rating the new version as very relevant to their needs.

In terms of new content, the new service includes the channel GolT2 International, offering Champions League football, and now features a total of 18 HD channels (including Canal+, Fox and National Geographic).