If you have moved country, want access to another Amazon marketplace, or need region-specific apps and services on your Fire TV device, then changing your Amazon country settings can often solve the problem.

Amazon operates separate regional stores for different countries, including:

• Amazon UK
• Amazon Spain
• Amazon Germany
• Amazon USA
• Amazon France
• Amazon Italy

Each marketplace has:

• Different products
• Different apps
• Different pricing
• Different streaming services
• Different digital content availability

Changing your Amazon country settings allows you to access the correct regional store and services for your location.

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Why Change Your Amazon Country Settings?

There are several common reasons why people change Amazon region settings.

These include:

• Moving to another country
• Accessing local apps
• Installing region-specific Fire TV apps
• Shopping from another marketplace
• Updating Kindle account regions
• Fixing app availability problems
• Accessing local Prime Video content

For British users living in Spain, changing Amazon settings is often necessary to access:

• Spanish apps
• RTVE Play
• Local streaming services
• Spanish Amazon pricing
• Spanish delivery options

Similarly, users may switch back to UK settings to access:

• BBC iPlayer
• ITVX
• UK-only Fire TV apps
• UK Prime Video libraries

How to Change Country Settings on the Amazon Website

The easiest way to change country settings is through the Amazon website.

How This Affects Fire TV Devices

Changing Amazon account regions also affects:

• Fire TV Sticks
• Fire TV Cube
• Fire tablets
• Alexa devices

This is important because many Fire TV apps are region-locked.

For example:

• BBC iPlayer may only appear on UK accounts
• RTVE Play may only appear on Spanish accounts
• Hulu may only appear on US accounts

Changing account country settings often unlocks region-specific app stores and content libraries.

After changing region settings, you may need to:

• Restart the Fire TV device
• Re-sync your account
• Reinstall apps
• Log in again

Prime Video and Digital Content Restrictions

Changing country settings can also affect:

• Prime Video libraries
• Kindle purchases
• Audible content
• Amazon Music
• Alexa skills

Amazon warns that transferring accounts between countries may affect digital purchases and subscriptions.

Some content:

• May not transfer
• May become unavailable
• May require re-subscription
• Could be restricted by licensing agreements

This is especially important for:

• Kindle books
• Prime Video subscriptions
• Amazon Music services

Problems When Changing Regions

Some users experience issues after changing Amazon country settings.

Common problems include:

• Missing apps
• “Not available in your region” messages
• Prime Video errors
• Fire TV app problems
• Payment method rejection
• Marketplace mismatch warnings

Online discussions show that region settings can sometimes become stuck between countries, especially after moving abroad.

In some cases, Amazon customer support may need to manually reset the account region.

* Correct as at August 2023

* Advice given in good faith. We accept no responsibility for any error or damage caused.

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