BBC Prime will rebrand as BBC Entertainment later in the year, BBC Worldwide has announced.
From November, BBC Entertainment will take over from Prime as the “new-look home for compelling comedy, drama and light entertainment programming from the BBC and other UK production houses”.
To mark the launch, BBC Entertainment will be supported by the corporation’s recent investment in “800 hours of fresh programming”, including the premiere of Russell T. Davies’s new five-part drama Mine All Mine and series two of Lead Balloon.
Following its launch in 1995, BBC Prime has grown to reach 12 million homes in parts of Europe and the Middle East.
It is unknown if the rebranded channel, and other BBC Worldwide channels like BBC Lifestyle, BBC Knowledge and BBC Childrens will be appearing on the Digital+ platform, Spains satellite service.