BT Sport agree new multi-year deal to become the exclusive new home of WWE in the UK and Ireland.
BT Sport has today announced an exclusive new partnership with WWE, confirming long time rumours that WWE would be ending their relationship with Sky.
The multi-year agreement will make WWE’s weekly flagship programming available exclusively on BT Sport in the U.K. and Ireland from January 2020.
BT Sport will air both Raw and SmackDown exclusively live every week, delivering edge-of-your-seat action and showcasing the world-class athleticism from global superstars including Roman Reigns, Becky Lynch, Seth Rollins, Kofi Kingston and Charlotte Flair.
WWE and BT Sport will also partner across digital and social media platforms to create new content, further increase reach, and drive engagement for UK and Irish fans.
WWE’s monthly pay-per-view events, including WrestleMania, will be available on BT Sport Box Office.
BT Sport will also carry same day primetime re-airs of Raw on Tuesdays and SmackDown on Saturdays, a two-hour version of Raw, one-hour version of Raw and one-hour version of SmackDown across its portfolio of channels.
The BT deal ends Sky Sports’ 30-year coverage of WWE, having been one of the original programmes shown since the launch of the broadcasting channel in 1989.
The move comes amid suggestions that Sky had grown frustrated with WWE showing its pay-per-views on the company’s online subscription service, the WWE network. A subscription to the network costs just £9.99 a month, whereas Sky charged around £20 per pay-per-view, leading to unhappiness and a decision to spend big on the product had waned.
The switch comes at a time when viewing figures for WWE have dropped dramatically and the new brand All Elite Wrestling (AEW) has inked a deal with ITV; their recent PPV, Double or Nothing, was shown on on ITV Box Office.