Netflix UK End Basic Tier To The Anger of Subscribers
Netflix UK End Basic Tier To The Anger of Subscribers
Netflix’s era of ad-free, budget-friendly streaming, once celebrated, is definitively concluding in the UK. The beloved “Basic” tier, cherished for its ad-free experience, is bidding farewell for good.
Though the Basic tier was discontinued for new sign-ups last year, existing subscribers could hold onto it — until now. This month, Netflix has begun notifying its UK customers still on the traditional Basic tier that their plans are on the verge of disappearing, to be replaced by an option that includes advertisements.
While the new tier comes at a lower cost (£4.99 versus £7.99 per month), it introduces ads, prompting many subscribers to voice their dissatisfaction on social media. They criticize Netflix for cornering them into a choice: tolerate ads or face a significant price hike.
This week, Netflix initiated email communications with its remaining Basic tier subscribers in the UK, informing them of the imminent change. This means that existing Basic subscribers will transition to the Standard with Ads tier upon their next renewal, which is priced lower than their current Basic tier but includes ads.
With the Basic tier being phased out for legacy subscribers, Netflix in the UK now presents three subscription options for both new and existing members:
The Standard with Adverts Plan (£4.99/month):
Streaming in Full HD (1080p)
Simultaneous streaming on two devices
Limited downloads (for offline viewing) are available
Includes adverts
The Standard Plan (£10.99/month):
Full HD (1080p) streaming
No adverts
Streaming on up to two devices at a time
The Premium Plan (£17.99/month):
Some content available in UltraHD (4K)
No adverts
Streaming on up to four devices simultaneously
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