UKTV has revealed that its rebrand , U, will launch on July 16th.

The rebrand will bring together UKTV‘s family of free-to-air channels, which will be rebranded as U&Dave, U&DRAMA, U&YESTERDAY, and U&W. Additionally, the free streaming service will transition from UKTV Play to U.

This rebrand will feature a quality lineup of nearly 8,500 hours of content on its free streaming service, an increase of almost 1,500 hours since the beginning of the year.

In recent months, UKTV has also announced a host of new original titles that will launch from the end of this year and throughout early 2025 including a re-imagining of Bergerac (6×60′) which sees Detective Jim Bergerac return to the iconic setting of Jersey in the new series, written by Toby Whithouse, will air in 2025 on U and U&DRAMA.

Last year UKTV launched four Free Ad-supported Streaming TV (FAST) channels on Samsung TV Plus, Amazon Freevee and Pluto TV. As part of the new masterbrand, UKTV’s FAST channels will be rebranded, with UKTV Play Heroes becoming U&Real Heroes; UKTV Play Laughs will move to U&Laughs; UKTV Play Full Throttle will transition to U&Transport; and UKTV Play Uncovered will be known as U&The Past.

UKTV is a major British television network and is wholly owned by BBC Studios. Originally launched in 1992 to showcase BBC archive programming, UKTV has evolved into one of the UK’s most successful multi-channel broadcasters, operating a mix of free-to-air and pay television services.

Its best-known channel, Dave, has become one of the most watched digital TV channels in the UK since its launch in 2007. Dave is closely associated with comedy and entertainment, featuring popular programmes such as Taskmaster, Top Gear repeats and panel shows, alongside original commissions that helped redefine digital channel success. Another key brand, W (formerly Watch), focuses on drama, lifestyle and entertainment, appealing to a broad adult audience.

UKTV’s wider portfolio includes Gold, Drama, Yesterday and Eden, covering genres such as classic comedy, scripted drama, history and factual programming. The broadcaster also operates UKTV Play, its on-demand streaming service, which allows viewers to watch content online and reinforces UKTV’s digital-first strategy.

Together, UKTV’s channels play a significant role in the UK television landscape, combining strong branding, recognisable programmes and broad audience appeal across broadcast and streaming platforms.