UKTV has revealed that its rebrand , U, will launch on July 16th.

The rebrand will bring together UKTV’s family of free-to-air channels, which will be rebranded as U&Dave, U&DRAMA, U&YESTERDAY, and U&W. Additionally, the free streaming service will transition from UKTV Play to U.

This rebrand will feature a quality lineup of nearly 8,500 hours of content on its free streaming service, an increase of almost 1,500 hours since the beginning of the year.

In recent months, UKTV has also announced a host of new original titles that will launch from the end of this year and throughout early 2025 including a re-imagining of Bergerac (6×60′) which sees Detective Jim Bergerac return to the iconic setting of Jersey in the new series, written by Toby Whithouse, will air in 2025 on U and U&DRAMA.

Last year UKTV launched four Free Ad-supported Streaming TV (FAST) channels on Samsung TV Plus, Amazon Freevee and Pluto TV. As part of the new masterbrand, UKTV’s FAST channels will be rebranded, with UKTV Play Heroes becoming U&Real Heroes; UKTV Play Laughs will move to U&Laughs; UKTV Play Full Throttle will transition to U&Transport; and UKTV Play Uncovered will be known as U&The Past.