Sky’s subscriber base is expected to overtake Liberty Global’s in Western Europe in 2017, according to new research by Digital TV Research.
The Western Europe Pay TV Operator Forecasts report claims that Liberty Global’s subscriber count will fall in the coming years as it tries to convert its remaining analogue cable subscribers by 2020, with some expected to be lost to other digital platforms.
Sky Europe on the other hand – which comprises assets in Austria, Germany, Italy, Ireland and the UK – is tipped to grow its satellite subscriber base.
According to the research, Sky’s subscriber numbers will climb from 10.44 million in 2014 to 18.36 million in 2020, while Liberty Global’s customer base will drop from 18.98 million subscribers in 2014 to 17.49 million in 2020.
Across the 66 operators in 15 countries covered by the report – representing just under 90% of Western European pay TV subscribers – total pay TV subscriptions are tipped to increase from 82.0 million in 2010 to 93.1 million by 2020.
However, only 36 (55%) of these operators will add to subscribers between 2014 and 2020, said the report.