Sky is to launch its streaming service NOW TV into the Spanish market, the first territory where it doesn’t have a satellite operation.
NOW TV launched in the UK in July 2012 and versions have subsequently been rolled out in Germany and most recently Italy. It runs on a streaming box produced by Roku, in which Sky holds a small stake.
However, while the box may be a ringer for what can be purchased in the UK market, the pay-as-you-go service is likely to be missing many of the channels that can be streamed in the UK.
The Spain move marks just part of a larger pan-Europe drive. Closing its landmark multi-year pan-European deal with Sony Pictures Television on new and future Sony movies this April, Sky negotiated subscription and transactional rights to Sony movies in the territories in Europe where Sky offers traditional satellite services – U.K., Ireland, Germany, Austria and Italy. Sources say it will now seek to secure pan-European rights to at least these five territories when renewing contracts with other Hollywood studios.
The Spain launch, which Sky is said to hope to put through by the end of 2016, now signals the pay TV giant’s determination to test the waters for its own OTT video streaming operations beyond its five-territory base