Premier League UK TV rights : the bids are… not enough…?

Further to our previous post (http://www.satandpcguy.com/blog/2015/02/premier-league-uk-tv-rights-bids/)

Reports suggest that none of the seven Premier League TV rights packages were sold on Friday, in stark contrast to the last auction, when two went on the opening day.

The auction will now progress to a second round, probably on Tuesday or Wednesday, during which each bidder will be invited to up their offers.

Such a stalemate on Friday would indicate that not only was every package subject to more than one bid – and that those offers were very close – but also that bitter rivals Sky Sports and BT Sport were probably not the only broadcasters involved.