Sky Sports has made one of its biggest football broadcasting moves in years by securing the UK rights to the UEFA Europa League and UEFA Conference League from the 2027/28 season. This marks a major shift in the sports-TV landscape, as TNT Sports — previously BT Sport — has held these competitions for over a decade. The new deal means Sky will show every match from both tournaments, amounting to more than 340 games each season.

This acquisition comes at a perfect time for Sky. Their football portfolio has already been expanding, and European competitions help complete the puzzle. Sky has been emphasising how this enhanced offering will transform the viewing experience, saying: “Alongside the Premier League, EFL, SPFL, WSL and more, fans will now regularly enjoy domestic or European football every day of the week during the season on Sky Sports.”

The deal slots neatly into their already packed schedule. With Premier League matches at weekends, EFL fixtures across the week, SPFL games from Scotland, Women’s Super League clashes, plus their existing international football content, Sky is effectively creating a seven-day football ecosystem. Adding midweek European nights ensures fans never have to look far for a live match.

For TNT Sports, however, this represents a significant loss. They’ve already been dealt a blow with the rumored upcoming departure of Champions League rights to another broadcaster in 2027. Losing both the Europa League and Conference League further reduces their midweek football output. European competitions formed a core part of their identity when they launched as BT Sport, so the shift is undoubtedly a major setback.

That said, TNT remains far from irrelevant. They still hold an important portion of Premier League matches until at least 2029, giving them a valuable piece of English football’s crown jewel. They also recently secured the FA Cup and Women’s FA Cup rights, ensuring they remain a key player in domestic cup coverage. Those properties still deliver strong viewership and maintain their position in a competitive market.

From Sky’s perspective, regaining European club football feels like a strategic rebuild. It reestablishes them as the primary home of football for UK fans, strengthening both their traditional TV channels and streaming options. With hundreds of extra fixtures across the season, they will have an unprecedented amount of content to spread across Sky Sports Main Event, Sky Sports Football, Sky Sports+ and their digital platforms.

Overall, this marks a huge win for Sky and a big reshuffle in the broadcasting landscape — one that fans will feel every week when the new cycle begins.