Sky Real Lives shuts down and stops broadcasting
Sky has today closed down the Sky Real Lives portfolio of channels and reallocated the budget to Sky1 and Sky2.
As of 5.59am this morning, Sky Real Lives and Sky Real Lives 2 ceased broadcasting on the digital satellite platform. Sky Real Lives HD and Sky Real Lives +1 have also shut down.
Launched three years ago to replace Sky Travel, Sky Real Lives produced a range of real-life programmes aimed at women in the 35 to 54 age range.
However, Sky has decided that the channel’s audience can be “better served” by allocating the programming budget to the main Sky1 and Sky2 channels.
“By focusing content investment on those channels which offer greater reach and exposure, we believe we can better meet customer demands,” said head of Sky Real Lives Barbara Gibbon.
“There will be no compromise on screen, nor in satisfying Sky Real Lives viewers, who’ll continue to enjoy a rich diversity of high-quality pay-TV programming.”
Speculation is already mounting about what will happen with the vacant slots on Sky’s programming guide.
Possible options include the expected launch of Living HD, after Sky recently acquired the Living channel operator Virgin Media Television.
source:digitalspy
Sky Real Lives HD left the Sky platform today (19th August) so the launch of Sky Sports News HD will take the total number of HD channels back up to 44. Sky is well on the way to reaching their target of 50 HD channels by Christmas with a whole host of new launches in the pipeline.
Sky continues to stay ahead of the competition and we keep on adding more of the HD content our customers love.
We’ll be welcoming Good Food HD later this month, with Living HD joining the line-up in September. The highly-anticipated ITV2 HD, ITV3 HD and ITV4 HD channels are also coming soon, so look out for further updates on all these launches in the near future.