ITV has confirmed its new free-to-air channel ITVBe will launch on 8th October 2014.

ITVBe which will beavailable on Sky and Freesat, will be dedicated to lifestyle and entertainment programming.

ITVBe is to be the exclusive home of The Only Way Is Essex, which moves from ITV2.

What’s going to be on ITVBe?
The “female-skewing” channel has announced details about some of the programmes it will be showing:
•The Only Way is Essex (TOWIE) – the new, exclusive home of the scripted reality show.
•Baby wears Prada – factual series showing extraordinary ways to spoil children and the families with deep enough pockets to pay for it all.
•Real Housewives Of… currently on ITV2, ITVBe will also show a UK version of the US franchise: Real Housewives Of Cheshire.
•Dinner Date – transfers from ITV to a peak-time ITVBe slot.
•Seven Days With… – following the lives of celebrity couples through the course of a week.