La Liga on UK TV: “no satisfactory bids were received”
With less than a month to kick off, Spain’s La Liga has failed to find a home for its U.K. and Ireland broadcasting rights.
La Liga issued notice on Tuesday 30th July 2019 to interested parties withdrawing its invitation to tender offers. Broadcasters had been invited to bid for the U.K. and Ireland rights earlier this month, with offers due by July 25.
Joris Evers, head of communications for the league, said “After assessing all bids and required additional documentation from participating bidders, La Liga has declared the tender null and void because no satisfactory bids were received. La Liga thanks all participants in the tender for their interest and shall inform soon about next steps.”
La Liga rights for the region used to be held by Sky Sports before Eleven Sports secured a three-year deal in 2018. The online streaming service had to renegotiate its agreement with the Spanish league after failing to get enough subscribers last December. ITV subsequently gained limited rights to broadcast games on free-to-air television from February, with pay-TV channel Premier Sports also showing four games every match-week.
The Spanish soccer season is set to begin on Aug. 16, with reigning champions Barcelona taking on Athletic Bilbao.