EFL TV rights: record five-year coverage deal with Sky Sports
EFL clubs have voted through a record new five-year live TV coverage deal with Sky Sports worth £935m.
The new deal will see 1,000 matches either broadcast or streamed during the 2024-25 to 2028-29 season.
The league entered into an exclusive month-long negotiating period with the broadcaster in April after naming it preferred bidder.
The five-year deal, made up of guaranteed payments of £895m and £40m in marketing rights, will begin in 2024-25 and run to the end of the 2028-29 season. The deal represents a 50% increase in value on the £595m year deal the EFL has had with Sky since 2018, and which some Championship clubs believed undervalued their product. It currently televises 138 EFL league games each season.
Under the deal 1,059 league, EFL Cup and EFL Trophy matches will be shown live either on a Sky main channel or via a Sky streaming platform, replacing the iFollow service for domestic viewers.
The broadcaster has held the league’s live rights since 2002.
Reports had suggested streaming platform DAZN wanted to show every game live, ending the traditional Saturday 3pm TV blackout, which is designed to protect lower-league attendances.
The EFL had said it was willing to consider scrapping the Saturday 3pm blackout as part of their new TV rights deal. No bid convinced the EFL to remove the blackout. The EFL estimated that removing it would cost £37m in matchday attendance revenue, and that had to be factored into any offer which sought to remove it.
Each season, Sky Sports will broadcast a minimum of:
328 Sky Bet Championship matches
248 Sky Bet League One matches
248 Sky Bet League Two matches
All 15 Play-Off matches
All 93 Carabao Cup matches
All 127 EFL Trophy matches
The new deal allows for the blocked broadcast period between 14:45 and 17:15 on Saturday afternoons to remain, meaning that main broadcast fixtures will be scheduled for outside of this time.
Running from 2024-25 to 2028-29, the arrangement will be made up of guaranteed payments of £895m, and £40m in marketing benefits.
Trevor Birch, the chief executive of the EFL, called it a “landmark broadcast deal for EFL clubs”.
“This increased investment and coverage from Sky Sports will showcase much more of our compelling match action to fans, while delivering record rights values as we seek to make our clubs sustainable at all levels,” he said.
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