Amazon is set to introduce adverts to its Prime Video streaming service in 2024 as it seeks to put more cash into creating TV shows and films.

Amazon Prime customers in the UK, along with those in the US, Germany and Canada, will see ads early next year unless they subscribe for an “ad-free” option at an additional cost.

Amazon said that the ads would be introduced across France, Italy, Spain, Mexico and Australia later in 2024.

It will roll out the “ad-free” subscription tier for an extra $2.99 (£2.44) per month for Prime subscribers in the United States.

Pricing for other countries will be announced at a later date, Amazon said.

At the moment, a Prime subscription, which includes free one-day delivery on goods as well as access to its streaming service, costs £8.99 per month, or £95 a year, in the UK.

“To continue investing in compelling content and keep increasing that investment over a long period of time, starting in 2024, Prime Video shows and movies will include limited advertisements in the UK,” Amazon said.

But in the wake of similar announcements by other streaming companies including Disney+ and Netflix., customers have expressed their disappointment.

Source : https://www.bbc.com/news/business-66887717

What is Amazon Prime Video?

Amazon Prime Video is a popular streaming service that offers a vast library of movies, TV shows, documentaries, and original content. As part of the Amazon Prime membership, it provides ad-free access to thousands of titles, including popular series like *The Boys*, *The Marvelous Mrs. Maisel*, and *The Lord of the Rings: The Rings of Power*. Prime Video also allows users to rent or buy additional content not included in the subscription. Available on various devices, including smart TVs, smartphones, and gaming consoles, Amazon Prime Video is a key player in the competitive streaming market, known for its diverse and high-quality content.