Pan-European sports broadcaster Eurosport is preparing to launch a 3D channel but won’t say where it will be seen.
The channel will launch in 2011, Eurosport told delegates at the Panasonic press conference for this year’s IFA electronics-fest in Berlin.
Eurosport is transmitting a test broadcast of the US Open tennis tournament via Eutelsat’s Eurobird 9A satellite during the show, which lasts until Sunday, September 8.
The demo is designed to showcase both Panasonic’s 3D professional camcorders on the court, and its new 3D Viera TV range at IFA.
Andrew Wallace, Eutelsat’s chief commercial officer, said: ‘This partnership with Eurosport leverages Eutelsat’s 3D experience and the core asset of our broadcast satellites to deliver a new generation of rich content requiring a 15 Mbit/s signal to fully appreciate stunning 3D effects in the home.
‘Following our collaboration with Eurosport for 3D transmissions of Roland Garros tennis in May this year, we are delighted to team once again with Europe’s premier all-sports channel and to transmit this compelling sports content to Panasonic’s 3D-enabled displays at IFA.’
Eurosport broadcasts tailored versions of its channel throughout Europe, although Sky is the only platform to announce a 3D channel so far.