BT Sports holds onto UK rights for UEFA Champions League, UEFA Europa League
BT has maintained its hold on European football coverage. The telco has made a clean sweep of the rights packages to the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League until 2024 in a £1.2 billion bid.
The deal, which commences in 2021 is for a total of 420 games for the following three seasons, representing an increase of 77 games on the previous deal.
The new deal, which comes into effect in August 2021, also hands BT Sport the rights for the new Europa Conference League, and includes highlights and in-match clips across all three leagues.
BT Sports fought off competition from Sky and ITV to retain the rights, which it has now won for three consecutive periods.
ITV was understood to have submitted several non-exclusive rights packages to bring the tournament back to free-to-air. Streaming service DAZN was also reportedly thought to be keen to show games. But the FT, citing “people familiar with Uefa’s auction” say that Sky & ITV submitted bids, whilst Amazon & DAZN did not bid.
BT chief executive Philip Jansen was said to have previously told investors that BT would be “very disciplined” in how it approached the new tender.
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