BeIN Sports backing 4K/UltraHD for UEFA Championships
BeIN Sports is backing 4K/UltraHD transmissions of the upcoming UEFA football championships. It has launched a 4K receiver dedicated for its prime MENA region, and distribution will begin this week across the Arab world.
BeIN Sports says it will be the first broadcaster in the region to introduce 4K programming. Rival OSN is also promising 4K transmissions but not until later this year, or even early 2017.