Sky Sports Secures ATP & WTA Tennis Rights in Major Deal

Sky Sports has secured a major new five-year deal to broadcast both the ATP and WTA Tours, bringing top-level tennis back to the platform from 2024. The agreement marks a significant shift in UK tennis coverage, with Sky becoming the primary home for men’s and women’s professional tennis once again.

Under the new deal, Sky will show more than 80 tournaments each year, with over 4,000 matches available across its channels and streaming platforms. This includes some of the biggest events in the tennis calendar, such as ATP Masters 1000 tournaments, WTA 1000 events, and the season-ending ATP Finals and WTA Finals.

The deal will run for five years from 2024, giving Sky exclusive rights in the UK and Ireland and positioning the broadcaster as a central destination for tennis fans. Coverage will be available via traditional Sky Sports channels as well as streaming through NOW, ensuring wider access across devices.

🎾 Tennis Returns to Sky Sports

This agreement also marks a return to tennis for Sky Sports, which previously held ATP Tour rights between 2002 and 2018. Those rights were later taken over by Amazon Prime Video, which became the main broadcaster for ATP and WTA events in the UK.

However, Amazon chose not to renew its deal beyond 2023, opening the door for Sky to regain the rights.

Sky had already begun rebuilding its tennis coverage by securing rights to the US Open in 2023, and this new agreement completes its return to year-round tennis broadcasting.

📺 What the Deal Includes

The new contract gives Sky Sports extensive coverage across both tours, including:

• ATP Masters 1000 tournaments
• ATP 500 and ATP 250 events
• WTA 1000, 500 and 250 events
• The ATP Finals and WTA Finals
• Next Gen ATP Finals

In total, this means tennis will be available on Sky Sports for most of the year, with events taking place across multiple continents and time zones.

The scale of the deal has even led to the launch of a dedicated tennis channel, giving the sport a permanent home within Sky’s lineup.

📡 What It Means for Viewers

For UK viewers, this deal simplifies tennis coverage. Instead of relying on a streaming-only service, fans will once again be able to watch major tournaments through a traditional broadcaster, with the option of both live TV and streaming.

However, it also means another shift in where content is available — with viewers who previously watched via Amazon needing to switch back to Sky or NOW to continue following the ATP and WTA Tours.

This deal highlights the ongoing battle for sports rights between broadcasters and streaming platforms. Tennis, with its near year-round schedule and global appeal, has become a valuable asset in attracting and retaining subscribers.

By securing both the ATP and WTA Tours, Sky Sports has effectively positioned itself as the “home of tennis” in the UK once again — a title it previously held before the rise of streaming competitors.