English Premier League Chief Executive Richard Scudamore has lauded beIN SPORTS for leading the fight against TV piracy throughout the MENA region.
As one of the industry’s fastest growing networks, beIN SPORTS recently launched its innovative ‘Go Secure’ drive in an attempt to prevent non-subscribers from accessing its programs illegally.
The region-wide campaign has seen most of the network’s 17 channels securely encrypted so that only viewers whose smart cards are registered to their set-top-boxes can receive them.
Expressing his gratitude in an interview with the network, the Premier League Chief Executive said beIN SPORTS’ efforts have noticeably contributed to the English football division’s battle against global TV piracy.
“beIN SPORTS has been hugely cooperative with us by updating their technology to ensure that the availability of its smart cards outside of the MENA region is much easier for us to manage,” said Scudamore. “Therefore where the Premier League identifies cards that should not exist in the UK beIN SPORTS is cooperating with us to switch them off.”
With beIN SPORTS’ remaining channels now set to be secured in the coming weeks, soon only network subscribers will have access to exclusive sports coverage in the MENA region, which includes the Formula One championships, La Liga, the Premier League and the 2014 FIFA World Cup.
With global incidents of TV piracy increasing, the Premier League made a decision last November to block some international rights holders from broadcasting games held on a Saturday at 3pm GMT.
According to Scudamore, the beIN SPORTS ‘Go Secure’ campaign has already achieved considerable success.
“With the full cooperation of beIN SPORTS we are seeing piracy figures drop, leading to a significant reduction in the number of offenders,” said Scudamore. “So people must be patient here, because once we see the number of offenders fall to a manageable number, only then will we allow that content back.”
BeIN Sports – Installations and receivers:
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Watch all 380 Premier League matches live and in FULL HD on BeIN Sports.
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