Sep 272018
 

Channel 4 unveils rebrand and new logos

Channel 4 has launched a new look across its family of channels.

All channel logos will incorporate the “4” logo for the first time.

The broadcaster says the network rebrand will unify the digital channel portfolio consisting of More4, Film4, 4Music, 4Seven and E4 whilst maintaining their strong individual brand personalities.

The new logos will all incorporate the iconic 4 more prominently, emphasising they are all part of the Channel 4 family.

 

There will also be 19 new on-air idents.

Dan Brooke, Chief Marketing & Communications Officerat Channel 4, said:

“Whether you’re tuning into The Big Bang Theory on E4 or watching the latest Film 4 feature at the cinema, we want to remind viewers that they are enjoying fantastic content from Channel 4’s portfolio. The E4 rebrand also gives talented emerging filmmakers and animators from across the UK a platform to showcase their superb work.”

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