Sky Europe…? Will BSKyB merge with Sky Italia and Sky Deutschland
An interesting article in the Guardian today on the prospect of a merger between the Sky operations in Europe to form one broadcasting giant.
The question, as 21st Century Fox (prop R Murdoch) and BSkyB (dominant shareholder R Murdoch) seek to decide whether Sky Deutschland, Sky Italia and BSkyRupert can somehow be brought together to form Sky Europe, our continent’s supreme pay-TV operation, is not – curiously – whether an incurably bureaucratic European commission will approve such a controversial deal. For we probably know the answer to that already (from four years ago, when Mr M tried to buy back all of BSkyB).
“The commission has come to the conclusion that BSkyB’s presence as a leading pay-TV operator in the UK and Ireland with News Corporation’s presence as a leading pay-TV operator in Italy, Germany and Austria does not raise serious doubts as to its compatibility with the internal market in relation to a possible increased bargaining power as regards the negotiation and acquisition of rights to TV content.” Which, rationally considered, makes you wonder why the Bun and other Rupertian organs bang on so balefully about the evils of Brussels.
No: the real question is why a continent so rich in history and worldly wealth should be so puny at entertaining and informing itself.
Read more at : http://www.theguardian.com/media/2014/jun/08/sky-looms-european-media-unity-rupert-murdoch